Director/PDMR Shareholding

DS Smith Plc (the "Company")

In pursuance of the Company's obligations under Disclosure Rule 3.1.4R (i)(a), the Company hereby notifies that the following Directors share transactions occurred on 8 July 2011.

1) Miles Roberts and Steve Dryden notified the Company on 8 July 2011 that, as a result of being granted an award under the DS Smith Deferred Share Bonus Plan (the "Bonus Plan"), they have acquired a conditional right to receive the number of Shares set out below.

The award under the Bonus Plan referred to above will normally vest on the third anniversary of the date of grant, being 8 July 2014.

Director

Date of Grant

No. of Shares

Market Price at Date of Award

Miles Roberts

8 July 2011

75,110

267.1081 pence

Steve Dryden

8 July 2011

47,256

267.1081 pence

No consideration was paid for the grant of the award. No price is payable on the vesting of the award.

2) The PDMRs listed below notified the Company on 8 July 2011 that, as a result of being granted an award under the DS Smith Performance Share Plan (the "Performance Share Plan"), they have each acquired a conditional right to receive the number of Shares listed below.

The awards were granted by reference to the closing middle market quotation of a Share on 7 July 2011 of 265.6 pence, and operate subject to the conditions set out in the rules of the Performance Share Plan.They will normally vest, subject to the satisfaction of performance conditions, on the third anniversary of the date of grant, being 8 July 2014.

Director/PDMR

Date of Grant

No. of Shares

Miles Roberts

8 July 2011

302,146

Steve Dryden

8July 2011

190,097

Gary Saunders

8 July 2011

97,891

No consideration was paid for the grant of the awards. No price is payable on the vesting of the awards.

For and on behalf of DS Smith Plc

Company Official Responsible for making this notification:

Matthew Jowett, Company Secretary

Date of this notification: 8 July 2011