The data behind our drinks packaging insights

The insights featured in drinks campaign are informed by a combination of independent research, consumer studies, and DS Smith analysis. To ensure full transparency, we’ve compiled the key sources and studies that underpin the statistics referenced.

Explore the full list of sources and methodologies below.

1. Consumer attitudes to plastic packaging

Insight referencing consumer research indicating that 1 in 4 consumers are reluctant to buy products in plastic packaging.
Source: LINK

2. Shopper attention and packaging impact

Insight indicating that brands have less than 2 seconds to capture shopper attention at shelf.
Source: DS Smith report, referencing IGD Explorer research – LINK

3. DS Smith Round Wrap CO₂ emissions and material reduction performance

Findings indicate a 24% reduction in CO₂ emissions and a 20% reduction in stretch film use, compared to alternative solutions. 
Note: Stretch film reduction depends on customer operational feasibility and specification.
Source: DS Smith Lifecycle Assessment

4. Consumer expectations of packaging performance

Findings include:

• 58% of consumers are put off by damaged packaging
• 1 in 4 UK consumers would stop ordering from a brand due to overpackaging

Source: Consumer survey by DS Smith and Mintel Consulting, January 2023 - LINK