A new eye-catching Display for Pattex, a brand of Henkel

Like all great companies Pattex is built on a history of innovation. It all started when they developed the first cold-curing contact glue, eliminating the need for dangerous and time-consuming heating of glue. From there the company has continued to push the envelope of what is possible and the result, today, is a rich product range designed for specific markets and uses.

Challenge

Henkel approached DS Smith’s Display Strategists to develop a floor display to support the launch of the '100% range' in do-it-yourself stores in France.

Approach

Develop a display drawing inspiration from the shape of the bottle and highlighting the trademark block in the form of a house for the entire ‘100% colle (glue)’ range. The display was designed to increase in-store impact while providing efficiency throughout the whole supply chain and suitable for all of the different product sizes.

A NEW EYE-CATCHING DISPLAY FOR PATTEX

DS Smith designed a new Display for Pattex to increase in-store impact while providing efficiency throughout the whole supply chain and suitable for all of the different product sizes.

A NEW EYE-CATCHING DISPLAY FOR PATTEX

DS Smith designed a new Display for Pattex to increase in-store impact while providing efficiency throughout the whole supply chain and suitable for all of the different product sizes.

A NEW EYE-CATCHING DISPLAY FOR PATTEX

DS Smith designed a new Display for Pattex to increase in-store impact while providing efficiency throughout the whole supply chain and suitable for all of the different product sizes.

Result

• Increased sales thanks to a higher visibility of the brand and products
• More flexibility to fill the Display with all product sizes
• Safe transport of filled Displays
• Quick and easy assembly of the header in store