Circular Economy Leadership

Our world is changing rapidly, with the pace of this change accelerating. Circular and sharing economies, catalysed by a new generation of more conscious consumers are challenging the status quo. We have created a circular business focused on sustainable packaging.


Our partnership with the Ellen MacArthur Foundation

The Ellen MacArthur Foundation was launched in 2010 with the aim of accelerating the transition to the circular economy. Since its creation, the charity has emerged as a global thought leader, putting the circular economy on the agenda of decision makers around the world. Learn how our partnership with the Ellen MacArthur Foundation is accelerating our circular economy drive and supporting innovation across the business.

Circulytics

Circulytics, developed by The Ellen MacArthur Foundation is the most comprehensive circularity measurement tool available, designed to help organisations see how prepared and successful they are in transitioning to a circular economy. Working alongside a small number of other Global Partners, we collaborated with the EMF to develop Circulytics.

Learn more about our role in the Circular Economy

Our media section contains many case studies that detail how we are supporting the circular economy with innovative and sustainable packaging solutions.

‘Transforming the Supermarket Aisle’ was a report developed in conjunction with White Space, the leading growth strategy consultancy. 

To download the whitepaper click here

Over 20 million tonnes of plastic packaging is produced in Europe each year. This report developed in conjunction with White Space, investigates how brands can tackle these problem plastics in order to meet consumer pressures to be sustainable.