Parsite Displays

Be seen in all the right places with our Small and Parasite Displays. Our versatile Parasite units are small footprint displays designed to be placed in several impulse purchase sites throughout the store. They maximise sales space and create valuable extra display capacity where and when you need it most.

Unlike our life-size displays, parasite displays can be used to provide incremental space within your product’s own category. They also provide excellent opportunities for cross-selling promotions like snacks with beer, or chocolate with hot beverages. You choose where they work best for you.

Features

Parasites are flexible and can be positioned where traditionally clip strip products would be placed. They are also perfect for unusual placement on fridge sides, gondola ends etc, where traditionally no product is merchandised. They are generally designed bespoke to meet specific promotional objectives and can be supplied flat packed for easy assembly or pre-assembled and filled with stock.

Benefits

  • Allow multiple placements and cross-selling in aisles
  • Bespoke designs to fit your product
  • Attracts consumer attention to product promotions or launches
  • Maximises brand visibility and encourages impulse purchases
  • Environmentally friendly – made from a renewable resource and 100% recyclable
  • Stand out with your next campaign

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Case Study

Premier Foods new clip strip holder reduces plastic

We were tasked to rethink the Bisto Gravy Sachet Clip Strip holder design and develop a more optimised solution for the supply chain which would ensure it was reusable at its end of life, and could be recycled through normal back of store waste streams.

This new version meant we had full control of the supply cycle from material sourcing; production, packing, and delivery in knowledge that its disposal would be done via renewable waste streams. 

Our Circular Design Metrics tool demonstrates the positive impact of the new solution, which achieved a plastic replacement target set by Premier Foods, reduced CO2 and created a reusable products.

To read the full case study click here